Luxury shouldn't come with a catch.

Tailored swim shorts have become brilliant at one thing: how they look. Sharp cuts, clean lines, and beautiful fabrics. They've been designed to serve the silhouette - not the man wearing them. So men quietly work around the discomfort. They hack them. They wear boxers underneath. They cut out the mesh.

That's not luxury. That's compromise.

Redesigned from the inside out.

We took the premium tailored swim short and re-engineered it around how they actually feel on your body.

We kept the outer fabric. We kept the silhouette.


Everything else was designed around you.

  • Lined with fabric that doesn’t itch, chafe, or rub.

    Traditional mesh is coarse and uncomfortable. We replaced it with a soft internal fabric that feels more like your favourite boxers - no itching or chafing, even when wet.

  • An invisible waist system that moves - then disappears

    Premium shorts don’t give at the waist. Elasticated waists don’t look tailored. Our invisible waist system expands when you do, then returns cleanly into place, so the shorts still look tailored.

  • Designed around how men actually sit and move.

    Most tailored swim shorts are designed to look good when you’re standing still. We reworked the proportions through the thighs and seat so they move properly when you don’t.

What happens after you click buy.

We want to serve men better, and that shouldn’t stop at the point of sale. Every part of the experience has been designed with the same care as the shorts themselves, from ordering to delivery, returns to everyday wear.

  • 60-days free returns

    Take the time you need to decide, and if you change your mind, it won’t cost you a thing. Returning them shouldn’t feel like punishment.

  • Packaging that fits

    Delivered through your letterbox and returned through a postbox. No need to stay home for delivery or queue at the post office to return.

  • No printers or tape

    The box is resealable, with the return label inside. No online returns portal. No need for a printer. No searching for a roll of tape.

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A message from the founder.

In 2021, coming out of lockdown, I booked a holiday and went to pack. I opened my drawer, pulled out my swim shorts - and realised I’d cut the mesh out of every pair I owned.

They were expensive. They looked great. But even without the lining, the moment you sat down, the discomfort came back.

The only alternatives were compression-lined sports shorts. Comfortable, yes - but shapeless. I didn’t want to give up looking good just to feel comfortable. And I didn’t see why comfort should be the price of style.

Tailor Blue started from that frustration.

I believe men deserve better.

- Michael

SHIPPING IN TIME FOR SUMMER 2026